Save The Date: September 26, 2019!

On September 26, join over 500 multifamily executives from across the region at the 7th annual Marcus & Millichap / IPA Multifamily Forum: Northern California. This one-day event has a proven track record of bringing together the most active, influential and visionary owners, investors, developers and financiers to discuss and debate what’s next in the apartment and condo industry in Northern California.

Key focus areas include: updated outlook for apartment development, investment activity and trends, fresh approaches to rehab / repositioning, innovations in apartment management, the debt and equity markets, the housing crisis and what’s ahead in rent control and other regulatory issues affecting multifamily investment, development and management.

Key reasons to attend:

  • Get the latest market data on transactions, rent trends and new unit pipeline by market
  • Learn how to make the value-add business model still work despite lower yields
  • Discover innovative apartment technologies that lead to rental increases
  • Get updated on what’s happening with rent control and other regulatory issues
  • Explore fresh ideas on pursuing new development opportunities at this stage of the cycle
  • Gain insight from and connections to active equity investors and lenders
  • Share ideas and challenges in the closed-door, peer-to-peer roundtables*

* Separate registration required – inquire if interested

The Marcus & Millichap / IPA Multifamily Forums bring together over 6,000 multifamily owners, investors, managers and developers each year to create an in-person marketplace for learning, discovery, networking and deal making. The sessions address the major issues affecting the apartment and condo industries today, and the networking allows multi-housing principals to meet, talk and source deals and investment capital.

Get Involved!

Speaking Inquiries:

Amanda Powers
(646) 783-3952
E-mail me


Scott Milliken
(646) 862-9912
E-mail me


Amber Collins
(646) 783-3940
E-mail me

Who Speaks

Speakers at the Marcus & Millichap / IPA Multifamily Forum: Northern California are typically senior executives and company leaders who lead teams that invest, own, develop and manage multifamily properties, as well as a curated selection of industry leaders from organizations that impact the multifamily asset class today.

Robert Hart
President & CEO
TruAmerica Multifamily

Rob Rosania

Rob Rosania
Founder & Lead Visionary
Maximus Real Estate Partners

Michael Schall
President & CEO
Essex Property Trust

Bill Witte

Bill Witte
Related California

Featured Speakers

  • Robert Hart, President & CEO, TruAmerica Multifamily
  • Rob Rosania, Founder & Lead Visionary, Maximus Real Estate Partners
  • Michael Schall, President & CEO, Essex Property Trust
  • Bill Witte, President, Related California
  • Aaron Hancock, Managing Director, Raintree Partners
  • Al Pace, CEO, Pacific Urban
  • Alex Waterbury, President, Lennar Multifamily
  • Andrew Hudacek, Chief Investment Officer, Sares Regis Group
  • Anna Kramer, Managing Director, Pacific Urban
  • Arden Hearing, Managing Director, Trumark Urban
  • Brian Chuck, Partner, Calvera Partners
  • Bruce Dorfman, Principal, Thompson Dorfman Partners
  • Charles Demmon, Partner, Demmon Partners
  • Charmaine Curtis, Principal, Curtis Development
  • Chris Beda, Chief Investment Officer, Carmel Partners
  • Chris Hudson, Principal, Hudson McDonald
  • Cynthia Parker, CEO, Bridge Housing
  • Dan Safier, President, The Prado Group
  • Damon Conklin, Director of Government Affairs, FCBE
  • Daniel Kaplan, Chief Investment Officer, FPA Multifamily
  • Ed Padilla, EVP, Opus Bank
  • Eric Tao, Chief Investment Officer, AGI Capital
  • Greg Vilkin, President, Related California
  • Greg Campbell, Senior Managing Director, TruAmerica Multifamily
  • Jack Gardner, CEO, The John Stewart Company
  • Jay Standish, Co-Founder, Open Door Development
  • Jeremy White, CEO, Grupe Management Company
  • John Protopappas, CEO, Madison Park Financial
  • John Eudy, Chief Investment Officer, Essex Property Trust
  • John S. Sebree, First Vice President / National Director, Multifamily,
    Marcus & Millichap
  • Jonathan Ellenzweig, Managing Director, Tricon Capital Group
  • Kenneth Rosen, Chairman, UC Berkeley
  • Kirby Sack, CEO, Sack Properties
  • Kurt Zech, President, Kennedy Wilson
  • Luis Belmonte, Partner, Seven Hills Properties
  • Mark Kroll, Managing Director, Sares Regis
  • Mark Putney, Managing Member, MNM Partners
  • Mark MacDonald, Principal, DM Development
  • Mark Luce, President, Association of Bay Area Governments
  • Marshall Boyd, President, Interstate Equities
  • Matt Matteson, Co-President & COO, JB Matteson
  • Meg Spriggs, Managing Director, Shorenstein
  • Michael Anthony, Principal, MNM Partners
  • Michael Covarrubias, CEO, TMG Partners
  • Michael Ghielmetti, President, Signature Development Group
  • Osborn Erickson, Chairman, Emerald Fund
  • Paul Stein, Managing Partner, SKS
  • Randall Miller, President, Nautilus Group
  • Randy Berger, Principal, Berger Enterprises
  • Richard Hannum, CEO, Forge Land Company
  • Roger Snell, Chief Investment Officer, Veritas Investments
  • Steve O’Connell, Managing Director, Grosvenor
  • Steven J. Seligman, Regional Manager – Palo Alto, Marcus & Millichap
  • Tod Spieker, President, Spieker Companies
  • Todd Darling, CEO, Acacia Capital
  • Tony Avila, Managing Principal, Encore Housing Opportunity Fund
  • Yat-Pang Au, Founder, Veritas Investments

Keynote Speakers

Yat-Pang Au

Yat-Pang Au
Founder & CEO
Veritas Investments

John Sobrato

John Sobrato
Board Chairman & Trustee
Sobrato Organization

Featured Speakers

Marc Babsin

Marc Babsin
Emerald Fund

Marshall Boyd

Marshall Boyd
Chief Executive Officer
Interstate Equities

Greg Christopher

Greg Christopher
SVP – Development
Carmel Partners

Brian Chuck

Brian Chuck
Calvera Partners

Damon Conklin

Damon Conklin
Director – Government Affairs
Sacramento Regional Builders Exchange

Todd Darling

Todd Darling
Chief Operating Officer
Acacia Capital

Jamie D'Alessandro

Jamie D’Alessandro
Windy Hill Property Ventures

Jon Dishotsky

Jon Dishotsky
Chief Executive Officer

Osborn Erickson

Osborn Erickson
Emerald Fund

Steve Hallsey

Steve Hallsey
EVP Operations
Wood Partners

Paul Nieto

Paul Nieto
Senior Vice President
Signature Development Group

Al Pace

Al Pace
President & CEO
Pacific Urban

Peter Solar

Peter Solar
Managing Director – Northern California
Alliance Residential Company

Matt Sridhar

Matt Sridhar
Chief Executive Officer
Sridhar Equities

Robert Wagner

Robert Wagner
Managing Director
Sares Regis Group of Northern California

Scott Wiener

Scott Wiener
State of California

Michael D'Onofrio

Mike D’Onofrio
Managing Director
Engineered Tax Services

Geoff Gibson

Geoff Gibson
Winder Gibson Architects

Kevin Guibara

Kevin Guibara
Millennium Flats

Ramon Kochavi

Ramon Kochavi
First Vice President,
Regional Manager

Marcus & Millichap
San Francisco

Dave McGuinness

Dave McGuinness
VP – Corporate Strategy
Kastle Systems

Billy Meyer

Billy Meyer
Managing Director – RE Lending
Columbia Pacific Advisors

Alexa Mizrahi

Alexa Mizrahi
Director – Loan Origination
Lone Oak Fund

Paul Niewiadomski

Paul Niewiadomski
Lubin Olson & Niewiadomski

Charles Schoenau

Charles Schoenau
Managing Director

John Sebree

John S. Sebree
First Vice President/
National Director,

Marcus & Millichap

Steven Seligman

Steven J. Seligman
First Vice President,
Regional Manager

Marcus & Millichap
Palo Alto

Gregory Sherman

Gregory Sherman
VP – Western Region
Bright Power

Tony Solomon

Tony Solomon
First Vice President,
Regional Manager

Marcus & Millichap

Jim Wiegandt

Jim Wiegandt
Managing Director – CRE Banking
Banc of California

Robert Younkin

Robert Younkin
Vice President
PGIM Real Estate Finance

Featured Participants

Marc Babsin

Emerald Fund

Nathan Hong

Avalon Communities

Ken Lowney

Lowney Architecture

Mark MacDonald

DM Development

Sheryl McKibben

Five Points Commercial Real Estate

Kevin Roberts

MacFarlane Partners

Norm Schwab

Page Mill Realty

Kelvin Tetz

Moss Adams

Lou Vasquez


2019 Attendees (Partial List)

  • Acacia Capital
  • Alliance Residential Company
  • Anton DevCo
  • Avalon Communities
  • AvalonBay
  • Avesta Development Group
  • Ballast
  • Beckett
  • Berkshire Residential Investments
  • Braddock & Logan Services
  • Build Inc
  • Calvera Partners
  • Carmel Partners
  • Chicago Title Company
  • Company
  • Demmon Partners
  • DM Development
  • EAH Housing
  • Elevation Properties
  • Emerald Fund
  • First Foundation Bank
  • Five Points Commercial Real Estate
  • Fore Property Company
  • FPI Management
  • G. W. Williams Co.
  • Golden Lion Investment
  • Grupe
  • Interstate Equities
  • Kylli
  • MacFarlane Partners
  • Mosser Capital
  • Oakmont Properties
  • O’Brien Homes
  • Oryx Partners
  • Pacific Urban
  • Page Mill Realty
  • Prometheus Real Estate Group
  • REMI
  • Sacramento Regional Builders Exchange
  • Sares-Regis Group
  • Shea Properties
  • Signature Development Group
  • Sobrato Organization
  • SRG Residential
  • Sridhar Equities
  • Stanford University Real Estate
  • Starcity
  • State of California
  • SummerHill Apartment Communities
  • The Hanover Company
  • UDR
  • Vanguard Properties
  • Veritas Investments
  • Walden Development
  • Windy Hill Property Ventures
  • Wood Partners
  • Woodmont Companies


7:30 AM

Breakfast & Registration

8:25 AM

Welcome Remarks

8:35 AM

Multifamily State of Market: National vs. Northern California

M&M National Director of Multifamily, John Sebree, will present the current state of the market, comparing and contrasting trends across Northern California with key comparable apartment markets across the country. Learn how supply and demand for apartments interplay for key Northern California cities, as well as key indicators for job and wage growth. Hone your 2020 business plans with this must-attend market data and trends presentation.

Presented by:

  • John Sebree, FVP & National Director, Multifamily, Marcus & Millichap

9:10 AM

Morning Keynote: John Sobrato, Chairman, Sobrato Organization

9:45 AM

NIMBY vs. Infinite Demand: The Apartment Industry Outlook across Northern California

Northern California economics, demographics, job growth, IPOs, wage trends and wildfires ensure nearly infinite demand for additional housing. And yet the ever-present roadblock of NIMBYism combined with more recent political pressure to establish rent controls locally and statewide also ensure that supply will remain constrained and demand unsatisfied. What can multifamily industry leaders do to meet demand for rental apartments while keeping rents affordable?

  • Which cities and localities are amenable to new apartment developments?
  • What techniques work to build support among community groups?
  • Where are there opportunities to increase square footage without approvals?
  • How much does the prospect of rent control regulations affect pro-forma rent forecasts?
  • In what ways would rent control change the tradeoffs between rental apartments and for-sale condos?
  • How can Opportunity Zones be utilized to do what otherwise couldn’t be done?


  • Osborn Erickson, Chairman, Emerald Fund
  • Robert Wagner, Managing Director, Sares Regis Group of Northern California

10:30 AM

Networking Break

11:00 AM

Track A – The Right Ingredients: Perspectives on Raising Capital from Active Equity Sources & Lenders

It’s been said that economics cycles don’t die of old age, yet the current expansion has been going strong for 10+ years, one of the longest in history. In addition the treasury is bouncing between 50-75 basis points lower than it was a year ago. Over $250B in dry powder is chasing real estate details, with multifamily as the prime target. How do these conditions play out for multifamily investors and operators today?

  • Should equity investors invest in new deals today or wait out the uncertain end of the current cycle?
  • How would rent control affect refinance underwriting, specifically lenders’ loan-to-value ratios?
  • What should you tell your investors in regards to investment yield and exit timing expectations?
  • Which sources are active in terms of construction and redevelopment financing?
  • How do you develop a programmatic equity financing relationship with a fund or institutional investor?
  • What is the best (and the worst) deal you can expect today in terms of equity and debt financing terms?


  • Tony Solomon, First Vice President & Regional Manager, Marcus & Millichap


  • Billy Meyer, Managing Director – RE Lending, Columbia Pacific Advisors
  • Alexa Mizrahi, Director – Loan Origination, Lone Oak Fund
  • Robert Younkin, Principal, PGIM

11:00 AM

Track B – Innovation Nation: Emerging Technologies & Best Practices in Multifamily Property Management

With rent claiming an ever higher percentage of income, tenants increasingly look to their landlords to provide services and amenities previously provided off site by third parties. And where possible, multifamily operators step up in an effort to outdo the competition and attract the highest paying and most loyal tenants. However, higher rents correlate with increased unit turnover, creating a conundrum that pushes down annual net income despite higher average rent per square foot on new leases. What are some of the innovative best practices that maximize the benefit to landlord AND tenant?

  • What does the data tell us about the relationship between rent and retention?
  • How can property management personnel improve the tenant experience?
  • When and how should interaction with tenants be automated?
  • Where do you source new property management talent?
  • For which services and amenities are tenants willing to pay extra fees?
  • In which situations does it make sense to pay for prospect leads?


  • David McGuinness, VP – Corporate Strategy, Kastle Systems


  • Brian Chuck, Principal, Calvera Partners
  • Steve Hallsey, EVP – Operations, Wood Partners
  • Charles Schoenau, Managing Director, Insurent
  • Gregory Sherman, VP – Western Region, Bright Power

11:50 AM

Track A – The New, New Value-Add Playbook: Updated Strategies to Rethink the Rehab Game

Value-add opportunities that once existed in large numbers are diminishing rapidly as we approach the end of the cycle, with most low hanging fruit already harvested. Standard practice of buying up and improving product from the 80s, 90s and even 2000s has become increasingly difficult to execute. Add to that “bad actors” who have used value-add strategies to increase rents by 300%+ generating a state-wide backlash and the specter of rent control, and suddenly the dog-eared value-add playbook no longer appear to work at scale anymore. What is the new recipe for low-risk, high-return multifamily investment?

      • How does risk and reward compare between value-add and new build, today?
      • Which submarkets of Northern California are the best-kept secrets for acquisition?
      • When should you cannibalize units for other uses such as club houses, gyms, office space or playrooms?
      • What smart technologies, third party services and renter apps should you consider?
      • How much should you spend per unit? How much should you raise rents?
      • When should you consider branding or rebranding your property? How do you do it?


  • Steven J. Seligman, First Vice President, Regional Manager, Marcus & Millichap Palo Alto


  • Jamie D’Alessandro, Investor, Windy Hill Property Ventures
  • Todd Darling, Chief Operating Officer, Acacia Capital
  • Kevin Guibara, Director, Millennium Flats
  • Al Pace, President & CEO, Pacific Urban
  • Matt Sridhar, Chief Executive Officer, Sridhar Equities
  • Jim Wiegandt, Commercial Real Estate Banking, Banc of California

11:50 AM

Track B – Tariffs, Wildfires & City Councils (Oh My!): Secrets of Multifamily Design & Construction

Nowhere in the country is it harder to get approval for and construct new apartments than Northern California, and the San Francisco Bay Area, specifically. Anti-development sentiment from home-owners (voters), materials & labor costs (tariffs & taxes) and even climate change are seemingly conspiring (colluding?) to make it nearly impossible to build or rebuild apartment properties. How do savvy and experienced players use little-known design and construction strategies to make an end run around barriers that are simply too high for everyone else?

      • How do you work with communities who would otherwise stop you from building?
      • What should you know before repositioning a property to a new use or tenant mix?
      • When is co-living the answer? How is co-living being received by cities, developers and renters?
      • Is modular ready for primetime? What other ways can you reduce construction costs?
      • How do you prepare your parking needs for the driverless future?


  • Jon Dishotsky, Chief Executive Officer, Starcity
  • Geoff Gibson, Partner, Winder Gibson Architects
  • Paul Nieto, Senior Vice President, Signature Development Group
  • Peter Solar, MD – Northern California, Alliance Residential Company

12:35 PM

Networking Lunch

12:45 PM

Lunch Workshop – Tax Free Forever: New Information Just Released about Opportunity Zones and Tax Policy Changes

Join this workshop to get the latest updates and changes to Qualified Opportunity Zones just released out of Washington. Recent changes open up new avenues of value creation, real estate deal structuring, advanced tax credit and incentive strategies.

Workshop Leader:

  • Mike D’Onofrio, Managing Director, Engineered Tax Services

1:35 PM

Afternoon Keynote: Yat-Pang Au, CEO & Founder, Veritas Investments

Interviewed by:

  • Paul Niewiadomski, Partner, Lubin Olson & Niewiadomski

2:10 PM

Renters: Endgame — Potential Regulatory Issues Impacting Multifamily

While the effort to overturn Costa-Hawkins was defeated by California voters last November, the movement to add rent control measures continues to heat up as a new version of “Prop 10” is expected to hit the ballots once again in 2020, while local municipalities are already taking matters into their own hands. In addition, growing pro-tenant legislation such COPA and SP15 continue to create uncertainty when it comes to the future of housing across the region. What do multifamily owners need to know and what decisions should they be making to ensure the health of multifamily and their investments are protected?

  • How do we create a solution outside of rent control to increase the supply of affordable units?
  • What to expect in a new resolution to repeal Costa-Hawkins? How might such an effort be again defeated?
  • How should you take future rent control into consideration when evaluating new opportunities?
  • What can we do as an industry to work together? What is being done in terms of lobbying and political efforts?


  • John Sebree, FVP & National Director, Multifamily, Marcus & Millichap


  • Damon Conklin, Director – Government Affairs, Sacramento Regional Builders Exchange
  • Scott Wiener, Senator, State of California

2:50 PM

Closing Remarks

2:55 PM

Networking Reception


Conference registration does not automatically qualify you to participate in a Roundtable; separate registration is required. If you are interested in participating, contact Scott Milliken at

11:00 AM

Active Ground-Up Developers Roundtable

This closed-door session brings together multifamily ground up developers and builders to share challenges in apartment and condo development, with the goal of exploring ideas and solutions to those challenges.

11:00 AM

Operational Excellence Roundtable

This closed-door session brings together apartment owners, operators and managers to discuss shared challenges in multifamily management and operators, with the goal of exploring ideas and solutions to those challenges.

Conference Chairs

Sponsors of the Marcus & Millichap / IPA Multifamily Forum: Northern California are typically industry vendors and service providers looking to secure new business from medium to large sized multifamily and/or office portfolio operators.

Marcus & Millichap

Founded in 1971, Marcus & Millichap is a leading commercial real estate brokerage firm focusing exclusively on investment sales, financing, research, and advisory services, with close to 2,000 investment sales and financing professionals in over 80 offices throughout the United States and Canada. The firm has perfected a powerful property marketing system that integrates broker specialization by property type and market area; the industry’s most comprehensive investment research; a long-standing culture of information sharing; relationships with the largest pool of qualified investors; and state-of-the-art technology matching buyers and sellers. In 2018, the firm closed nearly 10,000 transactions with a sales volume of approximately $46.4 billion.


Institutional Property Advisors (IPA) is a unique platform created to support the needs of institutional and sophisticated private investors. IPA is centered around a select national network of institutionally qualified brokerage professionals and supported by a robust technology platform and highly regarded research. IPA’s unique combination of real estate investment expertise, industry-leading technology, superior support services and acclaimed research will offer customized solutions for the acquisition and disposition of institutional multifamily properties and portfolios.

Our Sponsors

Sponsors of the Marcus & Millichap / IPA Multifamily Forum: Northern California are typically industry vendors, professionals and service providers looking to secure new business from multifamily owners, investors and developers.

  • Banc of California
  • Bright Power
  • Civic
  • Columbia Pacific Advisors
  • Engineered Tax Services
  • Guerdon Modular Buildings
  • Gym Design Group
  • Insurent
  • Katerra
  • Lone Oak Fund
  • Lowney Architecture
  • Lubin Olson & Niewiadomski
  • Luther Burbank Savings
  • Millennium Flats
  • Mogavero Architects
  • Moss Adams
  • PGIM Real Estate Finance
  • Private Mortgage Fund
  • Studio T-SQ

2019 Sponsors

Sponsors of the Marcus & Millichap / IPA Multifamily Forum: Northern California are typically industry vendors, professionals and service providers looking to secure new business from multifamily owners, investors and developers.

Banc of California
Guerdon Modular Buildings
Kastle Systems
Lowney Arch
Lubin Olson
Luther Burbank
Millennium Flats
Studio T-Square
Winder Gibson

2019 Venue

Marcus & Millichap / IPA Multifamily Forum: Northern California
Thursday, September 26, 2019
7:45 AM – 3:40 PM

Crowne Plaza Foster City-San Mateo
1221 Chess Drive
Foster City
Google Map

We have reserved a block for attendees at the Crowne Plaza Foster City-San Mateo for the night of September 25th.
The room rate is $289 per night plus tax. Reserve your room by clicking here or by calling 888-233-9527 and asking for the
Marcus Millichap September Room Block“.

Please note that the discounted rate will be available until September 10th or until the group block is sold-out, whichever comes first.


“I enjoyed the conference and thought it was very well done. The economic presentation was excellent as always and the keynote was really terrific.”

“I thought that this was the most successful apartment forum I’ve participated in by a quantum amount.”

“The panel I moderated went very well; the feedback I received was excellent (the best panel of the day I heard!). I was honored to participate.”

Get Involved

Speaking Inquiries:

Amanda Powers
(646) 783-3952
E-mail me


Scott Milliken
(646) 862-9912
E-mail me


Amber Collins
(646) 783-3940
E-mail me

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