Marshall Boyd
Chief Executive Officer
Interstate Equities

Greg Christopher
SVP – Development
Carmel Partners

Joe Coleman
Chief Operating Officer
Decron Properties

Damon Conklin
Director – Government Affairs
Sacramento Regional Builders Exchange

Todd Darling
Chief Operating Officer
Acacia Capital

Jon Dishotsky
Chief Executive Officer
Starcity

Osborn Erickson
Chairman
Emerald Fund

Jim Lapides
Vice President
National Multifamily Housing Council

Frank Liu
Senior Director
Canyon Partners Real Estate

David Neale
President & CEO
Core Companies

Paul Nieto
Senior Vice President
Signature Development Group

Al Pace
President & CEO
Pacific Urban

Ryan Schierberl
Private Equity – Real Estate
Ares Management

Peter Solar
Managing Director – Northern California
Alliance Residential Company

Meg Spriggs
Managing Director – Multifamily
Shorenstein

Matt Sridhar
Chief Executive Officer
Sridhar Equities

Jackie Todesco
SVP – Asset Management
AvalonBay Communities

Robert Wagner
Managing Director
Sares Regis Group of Northern California

The Honorable Scott Wiener
Chair – Senate Housing Committee
California State Senate

Brett Blasingame
Loan Officer
PGIM Real Estate Finance

Mike D’Onofrio
Managing Director
Engineered Tax Services

Chek Fong Tang
Owner & Principal
Studio T-Square

Geoff Gibson
Partner
Winder Gibson Architects

Kevin Guibara
Director
Millennium Flats

Ramon Kochavi
First Vice President,
Regional Manager
Marcus & Millichap
San Francisco

Dave McGuinness
VP – Corporate Strategy
Kastle Systems

Alexa Mizrahi
Director – Loan Origination
Lone Oak Fund

Will Nelson
SVP – Originations
Columbia Pacific Advisors

David Nelson
Regional Manager
Marcus & Millichap

Paul Niewiadomski
Partner
Lubin Olson & Niewiadomski

Charles Schoenau
Managing Director
Insurent

John S. Sebree
First Vice President/
National Director,
Multifamily
Marcus & Millichap

Steven J. Seligman
First Vice President,
Regional Manager
Marcus & Millichap
Palo Alto

Gregory Sherman
VP – Western Region
Bright Power

Tony Solomon
First Vice President
Marcus & Millichap
Capital Corporation

Greg Toschi
CEO & Co – Founder
Onerent

Jim Wiegandt
Managing Director – CRE Banking
Banc of California

Michael Anthony

MNM Partners

Marc Babsin

Emerald Fund

Landon Browning

Shea Properties

Chris Carnazzo

LOKA Properties

Nathan Hong

Avalon Communities

Mark Kroll

Sares Regis Group of Northern California

Ken Lowney

Lowney Architecture

Mark MacDonald

DM Development

Sheryl McKibben

Five Points Commercial Real Estate

Eli Merringer

Merringer Development

Scott Richter

Related California

Kevin Roberts

MacFarlane Partners

Norm Schwab

Page Mill Realty

Kelvin Tetz

Moss Adams

Nick Vanderboom

Related California

Lou Vasquez

Build

Julia Wilk

Wood Partners

Peter Wilson

PTLA Real Estate Group

Edwin Wong

Elevation Properties

Breakfast & Registration

Welcome Remarks

Multifamily State of Market: National vs. Northern California

M&M National Director of Multifamily, John Sebree, will present the current state of the market, comparing and contrasting trends across Northern California with key comparable apartment markets across the country. Learn how supply and demand for apartments interplay for key Northern California cities, as well as key indicators for job and wage growth. Hone your 2020 business plans with this must-attend market data and trends presentation.

Presented by:

• John Sebree, FVP & National Director, Multifamily, Marcus & Millichap

Morning Keynote: John A. Sobrato, Chairman, Sobrato Organization

Interviewed by:

• George M. Marcus, Chairman, Marcus & Millichap

NIMBY vs. Infinite Demand: The Apartment Industry Outlook across Northern California

Northern California economics, demographics, job growth, IPOs, wage trends and wildfires ensure nearly infinite demand for additional housing. And yet the ever-present roadblock of NIMBYism combined with more recent political pressure to establish rent controls locally and statewide also ensure that supply will remain constrained and demand unsatisfied. What can multifamily industry leaders do to meet demand for rental apartments while keeping rents affordable?

• Which cities and localities are amenable to new apartment developments?
• What techniques work to build support among community groups?
• Where are there opportunities to increase square footage without approvals?
• How much does the prospect of rent control regulations affect pro-forma rent forecasts?
• In what ways would rent control change the tradeoffs between rental apartments and for-sale condos?
• How can Opportunity Zones be utilized to do what otherwise couldn’t be done?

Interviewed by:

• Steven J. Seligman, First Vice President, Regional Manager, Marcus & Millichap Palo Alto

Panelists:

• Osborn Erickson, Chairman, Emerald Fund
• Chek Fong Tang, Owner & Principal, Studio T-Square
• David Neale, President & CEO, Core Companies
• Meg Spriggs, Managing Director – Multifamily, Shorenstein
• Robert Wagner, Managing Director, Sares Regis Group of Northern California

Morning Break

Track A – The Right Ingredients: Perspectives on Raising Capital from Active Equity Sources & Lenders

It’s been said that economics cycles don’t die of old age, yet the current expansion has been going strong for 10+ years, one of the longest in history. In addition the treasury is bouncing between 50-75 basis points lower than it was a year ago. Over $250B in dry powder is chasing real estate details, with multifamily as the prime target. How do these conditions play out for multifamily investors and operators today?

• Should equity investors invest in new deals today or wait out the uncertain end of the current cycle?
• How would rent control affect refinance underwriting, specifically lenders’ loan-to-value ratios?
• What should you tell your investors in regards to investment yield and exit timing expectations?
• Which sources are active in terms of construction and redevelopment financing?
• How do you develop a programmatic equity financing relationship with a fund or institutional investor?
• What is the best (and the worst) deal you can expect today in terms of equity and debt financing terms?

Moderator:

• Tony Solomon, First Vice President, Marcus & Millichap Capital Corporation

Panelists:

• Brett Blasingame, Loan Officer, PGIM Real Estate Finance
• Frank Liu, Senior Director, Canyon Partners Real Estate
• Alexa Mizrahi, Director – Loan Origination, Lone Oak Fund
• Will Nelson, SVP – Originations, Columbia Pacific Advisors
• Ryan Schierberl, Private Equity – Real Estate, Ares Management

Track B – Innovation Nation: Emerging Technologies & Best Practices in Multifamily Property Management

With rent claiming an ever higher percentage of income, tenants increasingly look to their landlords to provide services and amenities previously provided off site by third parties. And where possible, multifamily operators step up in an effort to outdo the competition and attract the highest paying and most loyal tenants. However, higher rents correlate with increased unit turnover, creating a conundrum that pushes down annual net income despite higher average rent per square foot on new leases. What are some of the innovative best practices that maximize the benefit to landlord AND tenant?

• What does the data tell us about the relationship between rent and retention?
• How can property management personnel improve the tenant experience?
• When and how should interaction with tenants be automated?
• What are some cost saving strategies when it comes to energy and water that benefit both residents and operators alike?
• Where do you source new property management talent?
• For which services and amenities are tenants willing to pay extra fees?
• In which situations does it make sense to pay for prospect leads?

Moderator:

• David McGuinness, VP – Corporate Strategy, Kastle Systems

Panelists:

• Joe Coleman, Chief Operating Officer, Decron Properties
• Charles Schoenau, Managing Director, Insurent
• Gregory Sherman, VP – Western Region, Bright Power
• Greg Toschi, CEO & Co – Founder, Onerent
• Jackie Todesco, SVP – Asset Management, AvalonBay Communities

Track A – The New, New Value-Add Playbook: Updated Strategies to Rethink the Rehab Game

Value-add opportunities that once existed in large numbers are diminishing rapidly as we approach the end of the cycle, with most low hanging fruit already harvested. Standard practice of buying up and improving product from the 80s, 90s and even 2000s has become increasingly difficult to execute. Add to that “bad actors” who have used value-add strategies to increase rents by 300%+ generating a state-wide backlash and the specter of rent control, and suddenly the dog-eared value-add playbook no longer appear to work at scale anymore. What is the new recipe for low-risk, high-return multifamily investment?

• • • How does risk and reward compare between value-add and new build, today?
    • Which submarkets of Northern California are the best-kept secrets for acquisition?
    • When should you cannibalize units for other uses such as club houses, gyms, office space or playrooms?
    • What smart technologies, third party services and renter apps should you consider?
    • How much should you spend per unit? How much should you raise rents?
    • When should you consider branding or rebranding your property? How do you do it?

Moderator:

• Ramon Kochavi, First Vice President, Regional Manager, Marcus & Millichap San Francisco

Panelists:

• Todd Darling, Chief Operating Officer, Acacia Capital
• Kevin Guibara, Director, Millennium Flats
• Al Pace, President & CEO, Pacific Urban
• Matt Sridhar, Chief Executive Officer, Sridhar Equities
• Jim Wiegandt, Commercial Real Estate Banking, Banc of California

Track B – Tariffs, Wildfires & City Councils (Oh My!): Secrets of Multifamily Design & Construction

Nowhere in the country is it harder to get approval for and construct new apartments than Northern California, and the San Francisco Bay Area, specifically. Anti-development sentiment from home-owners (voters), materials & labor costs (tariffs & taxes) and even climate change are seemingly conspiring (colluding?) to make it nearly impossible to build or rebuild apartment properties. How do savvy and experienced players use little-known design and construction strategies to make an end run around barriers that are simply too high for everyone else?

• • • How do you work with communities who would otherwise stop you from building?
    • What should you know before repositioning a property to a new use or tenant mix?
    • When is co-living the answer? How is co-living being received by cities, developers and renters?
    • Is modular ready for primetime? What other ways can you reduce construction costs?
    • How do you prepare your parking needs for the driverless future?

Moderator:

• David Nelson, Regional Manager, Marcus & Millichap

Panelists:

• Greg Christopher, SVP – Development, Carmel Partners
• Jon Dishotsky, Chief Executive Officer, Starcity
• Geoff Gibson, Partner, Winder Gibson Architects
• Paul Nieto, Senior Vice President, Signature Development Group
• Peter Solar, MD – Northern California, Alliance Residential Company

Networking Lunch

Lunch Workshop – Tax Free Forever: New Information Just Released about Opportunity Zones and Tax Policy Changes

Join this workshop to get the latest updates and changes to Qualified Opportunity Zones just released out of Washington. Recent changes open up new avenues of value creation, real estate deal structuring, advanced tax credit and incentive strategies.

Workshop Leader:

• Mike D’Onofrio, Managing Director, Engineered Tax Services

Afternoon Keynote: Yat-Pang Au, CEO & Founder, Veritas Investments

Interviewed by:

• Paul Niewiadomski, Partner, Lubin Olson & Niewiadomski

Renters Endgame: — Potential Regulatory Issues Impacting Multifamily

While the effort to overturn Costa-Hawkins was defeated by California voters last November, the movement to add rent control measures continues to heat up as a new version of “Prop 10” is expected to hit the ballots once again in 2020, while local municipalities are already taking matters into their own hands. In addition, growing pro-tenant legislation such COPA and SP15 continue to create uncertainty when it comes to the future of housing across the region. What do multifamily owners need to know and what decisions should they be making to ensure the health of multifamily and their investments are protected?

• How do we create a solution outside of rent control to increase the supply of affordable units?
• What to expect in a new resolution to repeal Costa-Hawkins? How might such an effort be again defeated?
• How should you take future rent control into consideration when evaluating new opportunities?
• What can we do as an industry to work together? What is being done in terms of lobbying and political efforts?

Moderator:

• John Sebree, FVP & National Director, Multifamily, Marcus & Millichap

Panelists:

• Marshall Boyd, CEO, Interstate Equities
• Damon Conklin, Director – Government Affairs, Sacramento Regional Builders Exchange
• Jim Lapides, Vice President, National Multifamily Housing Council
• The Honorable Scott Wiener, Chair – Senate Housing Committee, California State Senate

Closing Remarks

Networking Reception

Conference registration does not automatically qualify you to participate in a Roundtable; separate registration is required. If you are interested in participating, contact Scott Milliken at scott@greenpearlevents.com.

Active Ground-Up Developers Roundtable

This closed-door session brings together multifamily ground up developers and builders to share challenges in apartment and condo development, with the goal of exploring ideas and solutions to those challenges.

Owners & Operators Roundtable

This closed-door session brings together apartment owners, operators and managers to discuss shared challenges in multifamily management and operators, with the goal of exploring ideas and solutions to those challenges.