President – Property Management
CF Real Estate Services
Based in Atlanta, Ms. Hatfield is President at CF Real Estate Services with oversight for property management operations, corporate and regional marketing, human resources, student living, compliance, construction, maintenance, and education. Her primary focus at CF is enhancing asset value, accomplished through the management of an operating platform that is centered around customers, clients and employees. She has over two decades experience in the multi-family industry including REITSs, public and private ownership. Before joining CF Real Estate Services Sharon was Senior VP of Operations at Southern Land Company and directed all multi-family property management functions for the organization. Prior to that she served as Director of Real Estate for Greystar Management Services in the Southeast. Sharon began her career in the industry with Archstone where she spent twelve years in various operations roles, where she also served as Vice President of National Marketing and Communications. Throughout her career Sharon has been instrumental in realigning infrastructures, organizing and implementing company rebranding efforts, developing business systems and plans, and arranging marketing efforts for acquisitions and high-end lease-ups. Her expertise has been in high barrier to entry markets and competitive soft markets including Manhattan, Boston, Washington DC, Seattle, Miami, Dallas, Atlanta, Nashville, Raleigh-Durham, Denver and Southern California. She is a member of the National Apartment Association and participates in activities around the industry regionally as well. Sharon also serves and supports many not-for-profit organizations both regionally and nationally.